PGD in Web & E-Commerce
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Course Curriculum
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Understand a HTML web page using suitable tags and attributes
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Apply the knowledge of using the Document Object Model (DOM) to access an element of
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Analyze an interactive website using JavaScript
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Evaluate CSS styling and BootStrap framework
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Create PHP for backend
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Understand basics of Business & Web analytics, patterns and relationships in large datasets to draw insights and make data-driven decisions
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Apply emerging statistical trends and technologies in the field of business analytics, and ability to apply them to real-world business problems.
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Analyze various analytical tools and techniques for confidence interval estimation and working under uncertainty
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Evaluate data-driven strategies to solve business problems and improve performance
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Create skills of Business & Web analytics professionals through lab practice
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Understand website management strategy that includes website design and content creation
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Apply the knowledge of website analytics tools to analyze website traffic and user behavior
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Analyze optimize website performance and user experience maintaining legal issues
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Evaluate website project management methodologies to plan and scope website projects, collaborate with website stakeholders, and use project management tools and techniques
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Understand web-based business plan, including market analysis, sales and marke strategies, and implementation plans, that incorporates innovative ideas
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Analyze web-based business models, including traditional and emerging models, compare them to traditional business models, identifying the unique advantages challenges of web-based businesses.
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Evaluate legal and ethical issues related to web-based businesses, including privacy data protection, intellectual property rights, and ethical considerations in marketing sales
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Understand the purpose and functions of electronic commerce (EC) and describe its various categories.
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Apply the concept of different E-commerce Business Models and Revenue Model.
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Analyze E-commerce Infrastructure, methods of E-commerce Security, and Payment Systems.
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Evaluate E-commerce Marketing and Management, and Collaborative Commerce.
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Understand the fundamental concepts of e-commerce platforms and business models, including the benefits and challenges of conducting business online.
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Analyze the different business models used in e-commerce, such as B2B, B2C, C2C, and C2B, and identify their strengths and weaknesses.
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Evaluate different types of e-commerce platforms and choose the most suitable one for a given business.
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Understand various e-commerce infrastructure components, including hardware, software, and networks, and be able to select appropriate technologies for a given e-commerce system.
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Apply knowledge of e-commerce infrastructure using industry-standard tools and techniques, and be able to troubleshoot common problems that arise in the development process.
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Evaluate the security and privacy issues related to e-commerce infrastructure, and design and implement security measures to protect sensitive data.
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Create skills of E-commerce professionals through lab practice
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Understanding the fundamentals of artificial intelligence and its application in customer relationship management.
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Apply the knowledge of natural language processing and sentiment analysis in analyzing customer feedback and improving customer experience.
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Analyze the benefits and challenges of integrating AI into CRM processes.
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Evaluate AI-enabled CRM solutions for improved customer engagement, sales, and service.
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Create skills of AI and CRM professionals through lab practice
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Understand the marketing potential of digital technologies and social media platforms for a particular real-life marketing challenge
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Analyze the digital consumer and how to deal with them
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Evaluate relevant online value proposition
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Create relevant digital and social media platforms
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Understand the role of social media, e-commerce, and AI in modern business and marketing strategies
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Apply the knowledge of social media and AI on customer behavior and purchasing decisions
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Analyze the key features and applications of popular social media platforms and e-commerce sites
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Evaluate case studies and real-world examples of successful integration of AI with social media and e-commerce.
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Understand the concept of e-commerce security and the risks associated with conducting business online.
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Apply the knowledge of key components of secure e-commerce systems, including encryption, authentication, and access control.
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Analyze different types of e-commerce payment systems and their advantages and disadvantages.
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Evaluate policies and procedures for maintaining e-commerce security and managing payments in an organization.
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Understand emerging trends and technologies in various industries, such as IT,
healthcare, finance, and education.
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Apply critical thinking and problem-solving skills to real-world scenarios related to
emerging trends and technologies
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Analyze the impact of these emerging trends and technologies on business processes,
operations, and strategies.
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Evaluate the potential benefits and drawbacks of adopting these emerging trends and
technologies, considering factors such as cost, feasibility, and compatibility with existing
systems.
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Daffodil International University
Price: ā§ŗ60,000.00
Previous Price: ā§ŗ91,000.00 , -34% Off
Class Starting from: 20 January
Course Duration: 1 Year
Class Duration: 2 Hours
Total Classes: 240
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